Lamb Insurance Services
  • Edison, NJ, USA
  • Full Time

Lamb Insurance Services is looking for a combination right-brain / left-brain marketing professional to oversee various marketing strategies to drive awareness and consideration of Lamb across the US.  The ideal candidate for this individual contributor role should be experienced in running digitally sophisticated and visually effective campaigns, and skilled at designing and developing content and messaging that drive quantifiable results.

What you'll do 

  • Develop and manage multiple client and prospect campaigns, responsible for all aspects of campaign development and execution:
    • Identification and prioritization of campaign opportunities within the market
    • Development of campaign objectives
    • Campaign workflow development (using Click Dimensions)
    • Creative design within the campaign
    • Content identification and creation
    • Channel selection
    • Targeting strategy
    • Reporting and analytics
  • Manage the event strategy, including budget oversight, on-site readiness, reporting and analytics.
  • Develop and manage external and internal collaterals, including development of collateral needs, actual creation of collaterals, content development, communication of availability to sales force, etc.
  • Manage Lamb social media strategy, including daily postings on LinkedIn and development of additional social strategies to increase awareness of Lamb.
  • Maintain and oversee the Lamb website strategy and content updates, ensuring the website is current and relevant.

What we're looking for: 

  • 7+ years of marketing communications experience, preferably in the insurance industry or within a marketing agency.
  • Experience developing and implementing multi-step campaigns
  • Social media strategy expertise
  • Experience with both the left-brain creative aspects of marketing (effective page design and layout, use of color, etc.) as well as the right-brain aspects of content development and writing, detailed campaign workflow development, reporting and analytics, etc.
  • The ability to communicate information clearly in writing is fundamental to this role. You will be asked to draft campaign documents, edit existing, and communicate with a variety of internal and external stakeholders. 
  • Proven record of self-motivated success, with the desire to pursue opportunities from idea development through implementation.
  • Expertise in Powerpoint and Excel a must.
  • Experience with creative software (Adobe, Corel, indesign, etc.) a plus.
  • Experience with HTML, Java, etc. a plus.

 

Full Job Description
Lamb Insurance Services
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